Share on social media for maximum visibility
Today I am going to share with you how we use CoSchedule *Affiliate Link to share on social media for maximum visibility.
Find the keyword you are going to write for
The first thing we do is decide the keyword that we are going to write for based on our strategy for our clients or for ourselves. We analyze the best keywords that our clients can realistically rank for based on quite a few factors. Factors such as their domain age, their domain authority, their industry, the visitor intent, and their competitor's ranking keywords, to name a few. We use a formula in Podio to determine an Organic Viability rating for each keyword
Run the keywords through CoSchedule's Headline Analyzer
CoSchedule *Affiliate Link has an awesome headline analyzer that gives you a simple and easy to understand score on your headline. We usually run different variations through it multiple times until we come up with a score that gets a green light. With experience, you know what is and is not going to work well and this just helps you put it over the edge. I love working with things that are backed by science and numbers. Definitely, put that in your toolbox.
Create the content
At that point, we create the content based on the research that we have done. Don't forget to use something like Grammarly! It's a great tool to not only check your spelling but your grammar as well. I promise it will make you a better writer in no-time-flat. Then we look at competitors who have written for that content before and we see how we can improve on and say it differently so that it adds value and makes sense to our visitors. A lot of time it is knowing who the content is being written for that makes all the difference in the world.
We talked about Buyer Personas in this blog post and I can't stress enough, how important it is to know who you are writing for. If you don't write in a language, tone, and voice that your prospective visitors understand, they may as well be looking at a blank page.
Include a call to action or a content upgrade to get more subscribers and better segmentation
If you really want to kick it up a notch make sure to have a call to action or content upgrade that will add value to what they are reading, for instance, you could offer any of these in exchange for their email address.
- A step by step cheat sheet
- A video
- A mind-map
Don't forget - Make sure that you tag them appropriately in your marketing platform so that you can send segmented emails to them.
Market the content - share on social media
One of the first things that we do for blog posts after they have been created is we run a social template on it to share it on social media. CoSchedule's *Affiliate Link social templates allow you to create dozens of social media posts that span over the course of months, if you want them to, in minutes.
Now that you are done with producing the content it's time to market the content. It's interesting to note just how many companies post their content onto each social media platform once and call it a day. That's not exactly content "marketing".
That would be like calling up a couple of people and calling that "sales." We all know the volume is in the numbers.
Usually, we share ours over the course of a month and put the evergreen posts into CoSchedule's Requeue. ReQueue is the only social automation tool that uses data-driven intelligence to reshare your best messages to every major social network.
In the image below you can see the social helpers on the left that we have set up for our blog posts.
On the right-hand side, you'll see the template ready to go.
Add video marketing
One of the secret sauces to our marketing is that we know that people, as well as social networks, want more and more video these days. So we produce short videos on each blog post so that when we share it on social media, it really get’s people’s attention.
Advertise the post to give it a social boost
Funny thing is about people. They are much more likely to share a post if they see that someone else has also already shared it.
Reach out to influencers
The last piece of it is to reach out to influencers who can share your content. Look for some competing content to your post ( you should have done this at the beginning too). Reach out the people who linked to that post and tell them about your new post. Don’t be afraid to ask for that backlink!
February 17, 2017
inSocial Media Marketing